The America underwear brand, Victoria's Secret, recently announced their plans to open first stores in Hong Kong, this belongs to the American clothing retailer Limited Brands Inc's brand without fear of Hong Kong's expensive shop rent, selected Hong Kong as the first stepping-stone into China wholesale cheap sexy lingerie market.
Limited Brands's press secretary Robin Hoffman said in an E-mail that Victoria's secret, respectively select the IFC (international financial center), central, Hong Kong and mainland tourists focus of Shatian new city plaza, covers an area of 1500 square foot store. International financial center and the new city plaza are wholly or in part owned by the sun hung kai properties, and the company is the world's largest real estate developers. In October last year Limited Brands CEO Les Wexner had said, they are very carefully on stores open issues, but face the temptation of the Asian market, looks like Victoria's secret is coming soon.
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