Global sales target of Japan new underwear brand

Japan's company Uniqlo said, their new underwear brand "AIRism " global sales target for 2013 is 53 million,  increased by fifty percent than 2012.

AIRism series began sell in 2013 in Japan, is a follow-up brand of "SILKY DRY" and "SARAFINE" , this new series will also launch T-shirt, men's shorts and camisole etc.

New series adopt the fiber that research and development by uniqlo and toray and agms together, smooth touch, and even sweating can keep dry, and maintain the funtions of antimicrobial and odor-proof . Even if coutries which don't have the habit of wearing underwear in summer can sell well also . Color and size options are more abundant.

In Japan, the new series of men's product is priced at 990 yen and women at 790 yen, 500 yen for children.

Chairman of Uniqlo Mr Yanai said at the meeting, the series can only create by Japan's technology,and wish to be a international brand fromcheap CK mens underwear Japan"