All of us know that underwear is a suitable online consumable, as most of us don’t like to try it on when buying. That makes the wealth of excellent ecommerce sites in the underwear business, they all doing great because I always see them at Shop.org. This includes sites such as www.coupleunderwear.com(which I have to commend for a quick look feature I quite like). These are all multi-brand sites with many well-known brand names and vendor-provided product images.
For a branded underwear site, This is a beautifully designed site that presents a compelling brand narrative through every page, every action, every icon. And it’s very shoppable. The shopping cart seamlessly adheres to the design precedents of the rest of the site, which is truly a wonderful sight. My favorite part was putting an item in the cart. A little hand comes out and drops a package into your bag. Seriously, talk about bringing an in-store experience online. The only drawback for me was a lack of depth to some of their user experience efforts. It’s great to have super-cute pictures of real people in their underwear, but there aren’t many of these, and they just repeat across every style!
Although it hasn’t become glaringly obvious by now, but this is one of my favorites. I'm so excited with this site I may just have to shop it for real!
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